| In a recent survey by Sage North America and | | | | types of tweets are often retweeted. They also |
| AMI-Partners on social media use among small | | | | given a lot of conversations on Facebook and |
| businesses show that small businesses are | | | | other social media pages you may have a |
| increasingly using social networking to drive | | | | presence on. |
| promotion, cost savings and better business | | | | Many companies also reported setting up |
| results in an economic environment that is | | | | networks on ning as a place where influential |
| pressing these companies to stay more | | | | people who Twitter about specific issues can |
| competitive than ever. | | | | gather and exchange information and help, as well |
| The use of social networking tools among | | | | as be a place journalists or companies that want |
| respondents in the study has gone up 33 percent | | | | products reviewed, books, etc. can come and |
| from 2008 to 2009. More than half (51%) of | | | | quickly find people will to do reviews and Twitter |
| respondents say they have acquired new | | | | blog about them. |
| customers and retained existing customers by | | | | Find it tough to get all of the information out on |
| utilizing digital social media. Fifty-seven percent | | | | Twitter? Respondents in the above study |
| found that tough economic conditions were very | | | | mentioned using tools such as hootesuite to |
| or extremely important in their decision to use | | | | schedule tweets. You can build up a quantity of |
| electronic social media as part of their business | | | | messages, then schedule them to be posted as |
| strategy. | | | | often as you like. |
| Nonprofit as well as for profit organization have | | | | Lastly, to keep followers informed and connected, |
| been using Twitter and Facebook very | | | | tweet a lot of articles of interest, news, etc. so |
| intentionally to build up or increase awareness of | | | | people feel like they are getting quality |
| events, products, and general online presence. | | | | information. |
| One simple strategy is using Twitter to tweet | | | | By the way, do you want to learn more about |
| pertinent lists linked to an information page. These | | | | Social Media? |