| Podcasts (audio that can be downloaded
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| | into news snippets, or divided into
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| and played on the iPod) have redefined
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| | chunks that people can listen to for a
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| the listening experience. Not only can
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| | minute at a time.
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| you find thousands of very specialized
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| | Also, these companies reviewed the kind
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| content-from audio books like Speak
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| | of information people would want to get
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| French in Thirty Days to stand-up comedy
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| | from a mobile phone. The iPod has made it
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| routines to the latest song from a
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| | easy for people to download and play
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| bluegrass band-but you can customize your
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| | information-in fact, the convenience is
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| playlist, and choose exactly when you're
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| | one of the biggest selling factors. What
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| ready to hear it. It's audio on the go.
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| | would prompt them to use another medium,
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| Podcasts have been designed to play on
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| | instead of just hearing it over their
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| the iPod, but the popularity has moved
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| | trusty pod?
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| mobile phone manufacturers to allow
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| | Studies and surveys shows that there was
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| mobilecasts. These are podcasts that are
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| | a market for those who were very busy and
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| played on the cell phone. After all, cell
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| | needed immediate information, something
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| phones have made great strides in terms
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| | that would help them in a pressing
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| of storage capacity and audio quality.
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| | decision. The iPod is still largely seen
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| Many ringtones actually parallel the kind
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| | as a product to relax with, and isn't
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| of sounds you'd get while listening to
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| | always carried around. It can be left in
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| the radio.
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| | an office drawer, or zippered into a gym
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| What's missing? High speed phone networks
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| | bag pocket. But people always bring their
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| which could carry the information, and
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| | cell phones with them. A mobile cast
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| memory capacity. MP3 files can be too
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| | would then have to provide a kind of
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| large for a standard mobile network to
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| | immediacy, a quick solution to a problem
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| manage, so the podcast had to be
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| | that can't wait. This could be a
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| reformatted for easier download. There's
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| | restaurant review (right before they
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| also the question of why people would
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| | decide where to have dinner), news
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| want to hear a podcast on the phone. What
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| | headlines, or stock changes.
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| kind of content streams would be
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| | One of the big players in the
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| interesting to them, enough to go through
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| | mobilecasting industry is Melodeo, which
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| the extra hassle of reformatting a
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| | introduced the Mobilcast application.
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| podcast file?
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| | Once installed in a mobile phone, it
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| Several companies have risen to the
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| | enables listeners to browse podcast
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| challenge. They are creating podcasts
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| | catalogs. Pod2Mob also offers a service
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| specifically for mobile phones. One of
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| | that lets people stream a podcast to a
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| the steps they have taken is to create
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| | phone, using the WAP browser, and
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| shorter segments, usually on a very
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| | managing the files on the PC.
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| focused topic. Information is shortened
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