| The next big trend in marketing is mobile
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| | The final criteria you will want is a
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| marketing - that is marketing to
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| | provider that can send to any U.S.
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| consumers via wireless phones. The most
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| | carrier. This is key since number
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| cost effective way for a business to
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| | portability makes carrier data by
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| implement a mobile marketing strategy is
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| | customer unreliable.
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| sending text message advertisements.
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| | Once you set up your account your goal
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| According to the CTIA Wireless
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| | should be to quickly build your opt-in
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| Association, 223 million U.S. wireless
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| | list. Do this by creating an appealing
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| subscribers, send roughly 18.7 billion
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| | offer to your existing customers. You can
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| text messages every month (Source The
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| | run a sweepstakes, offer instant savings
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| vast majority of these messages are
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| | or offer savings on a future purchase.
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| non-commercial, but this will soon
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| | Always put an expiration date in your
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| change.
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| | offer as to create a sense of urgency.
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| Text messages, also known as SMS
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| | State your business name and location so
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| messages, are considered highly personal
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| | consumers know whom to patronize.
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| in nature. As such advertisements sent
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| | Use your text messaging campaign to
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| via text message have great impact with
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| | leverage other marketing efforts. Place
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| consumers. When recipients opt-in to your
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| | your keyword call to action in your
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| campaign, they will be expecting your
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| | flyers, print ads and radio promotions.
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| messages and excited to receive your
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| | To launch your campaign simply direct
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| alerts and special offers.
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| | your customers to text your keyword to
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| To initiate a text message advertising
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| | the supplied number. For example "Text
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| campaign you will need to build a
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| | EAT99 to (214)686-9411 to save 1.00 off
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| messaging gateway (expensive) or set up
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| | your next purchase". In this example the
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| an account with a company that
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| | keyword is EAT99. Try to make your
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| specializes in message delivery (very
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| | keyword as short as possible to make it
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| cost effective). It's best to work with a
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| | easier for your customers to key in.
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| company that specializes in text message
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| | Since wireless carriers typically only
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| advertising, as the implementation will
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| | allow text message lengths of 140 to 160
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| be very easy. The cost will usually be by
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| | characters, keep your text message
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| the message and range from .001 cents to
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| | advertisements to 140 characters or less.
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| as high as .15 cents per message. Blitz
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| | Finally there are legal considerations.
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| Mobile features unlimited messages on all
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| | You must provide a clear and easy way for
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| plans.
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| | consumers to opt out of your campaign.
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| Costs will be significantly higher if you
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| | For example "Text STOP EAT99 to
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| want a custom number or short code (5 to
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| | (214)686-9411 to stop receiving
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| 6 digit number). In most every instance a
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| | messages." You will also need to inform
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| virtual (a.k.a. shared) number will work
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| | your message recipients that they may
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| perfectly fine. Long codes (typical 10
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| | receive a per message charge from their
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| digit U.S. numbers) are better since most
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| | wireless carrier.
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| consumers are already familiar with them.
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