| MySpace was the brain-child of university | | | | networking, many a user utilize it as a vessel for |
| graduates Tom Anderson and Chris DeWolfe and | | | | self-promotion. This is best showcased by |
| was founded in the summer of 2003. Upon its | | | | MySpace Music, where many up and coming |
| inception, the site quickly jumped to commercial | | | | musicians post their music, along with their |
| success and in 2005 was sold to a news | | | | profiles, and benefit from exposure and critiques |
| corporation – one of Rupert Murdoch's | | | | which help them in the long run. |
| many. The website grew in size and popularity | | | | Another popular area of MySpace is the profiles |
| with users all over the world ranging from | | | | many celebrities have. Whether they are linked to |
| teenagers to aging men and women, who used it | | | | MySpace Music or to the main site, the celebrities |
| for a variety of different purposes. Today, it is | | | | use them to communicate with their fans and use |
| ranked as one of the top ten websites on the | | | | the space to allow people to get to know them a |
| World Wide Web. | | | | little better, or for the more obvious publicity runs. |
| MySpace is essentially a social networking service, | | | | Some of the famous personalities and bands on |
| which allows users to communicate with existing | | | | the website include the Red Hot Chilli Peppers, |
| friends, make new ones, and share photos, music, | | | | Kevin Federline, Foo Fighters and the Pussycat |
| messages and interests, -amongst a zillion other | | | | Dolls – amongst other renowned icons. |
| things – with a large and ever-growing | | | | There's also MySpace Videos that allows users to |
| community. Users can send emails within the | | | | watch a number of interesting videos that are |
| website, post photos and videos, listen to new | | | | being shared by their friends or celebrities. |
| music and even create their own blogs where | | | | MySpace has also become a marketing tool for |
| they can share their feelings with the world. | | | | people in the business game everywhere. Since |
| One of the many advantages of the system is its | | | | the website allows mass mails, postage of regular |
| sheer simplicity. It only takes a few steps to | | | | bulletins, and a large database of friends, it is a |
| become part of this community, and it's absolutely | | | | valuable resource to promote your product - |
| free! Every profile allows users to completely | | | | whether it's a website, a car dealership or a comic |
| personalize and add their own personal touch to | | | | book. |
| their page. Two of the standard 'blurbs' -as they | | | | The MySpace name has become so common in |
| call it - are the "About Me" and the "Who I'd like | | | | everyday usage that one wonders the date of its |
| to Meet." Amidst making new friends, stalking | | | | inception into the new edition of the Oxford |
| celebrities, and writing their own blogs, users | | | | Dictionary! A number of websites related to the |
| spend a lot of time on their personal profiles. The | | | | original have popped up. From providing scripts |
| include details with regards to their interests such | | | | and backgrounds to "pimp out" your space to |
| as television, music and books; hobbies and | | | | ideas on marketing, these websites have ignited a |
| activities and often personal details like physical | | | | global race amongst the website's users. |
| appearances and marital status. The website also | | | | MySpace has, in a short span of time, become |
| allows users to upload a default image which | | | | what people call "a way of life." |
| appears all over the website in accordance with | | | | And in today's day and age, it is often considered |
| their name and to upload and host other | | | | a faux pas if you are not part of the largest |
| photographs for their friends' viewing pleasure. | | | | community on the internet - the MySpace Family. |
| Other than people who use MySpace for social | | | | |