| Consumers are generally wary of online | | | | programming, use the services of only reputable |
| transactions. They worry that companies will | | | | companies to protect sensitive data. |
| share their personal data with other corporations | | | | Shred everything. Shred bank statements, check |
| without permission or that hackers will steal their | | | | stubs, printed e-mails, name lists and other related |
| personal data submitted online. They may trust | | | | items that can lead someone back to you, your |
| your company but are unable to trust your | | | | customers, your accounts or your online address. |
| website or your payment processor. You have to | | | | Fight the clone wars. Keep an eye out for illegal |
| work with your customers to help them build | | | | copies of your website posing as your business. |
| trust in your website. | | | | Threaten their hosting company and their domain |
| Building Trust in Your Website. | | | | registrar, and tell them all to desist from illegal |
| Install a Secure Server Certificate on your server. | | | | activity. |
| Put a 'lock' on people's browsers so the | | | | Troll eBay regularly. Sign up with eBay's Vero |
| information remains secure. | | | | program to get the offenders selling bootleg |
| Have a clear, clean privacy policy statement. Tell | | | | copies of your products to shut down. Set up |
| people you do not sell addresses; have a legal | | | | automated searches to mail you any time a listing |
| document as required by the Federal Trade | | | | is placed with your name. |
| Commission (FTC). | | | | Do not share information. Never leave your |
| Secure your server. Pay attention to the Web | | | | incoming or outgoing mail in your mailbox |
| server's activities and best practices and to the | | | | overnight. Be careful of any shareware. Download |
| software, they run. Keep up-to-date on patches. | | | | only secure software to avoid spyware or viruses |
| Install an Intrusion Detection System. This will | | | | to steal or spoil your software. |
| prevent the hackers from breaking into your | | | | Securing Your Computer |
| system. | | | | Keep your computer safe and running at |
| Turn off unneeded services and ports. Do away | | | | top-notch speed. Maintain it properly, clean the unit |
| with unused software as well. Make your system | | | | and keep components in cool place. |
| invisible to Internet messages from other servers | | | | Have a robust operating system. |
| if you don't need to access a database from | | | | Install secure anti-hacker and ant virus software. |
| other systems. | | | | Perform daily maintenance on your computer to |
| Fraud-Proof Your Online Business. | | | | keep it free from unneeded programs. |
| Secure your online e-business against the 'phishing' | | | | Have a backup drive to upload the information |
| scams and direct e-mail campaigns to your | | | | from one to another computer. |
| customers posing as your business by | | | | Keep important duplicate data off-line to protect it |
| unscrupulous hackers. | | | | and you from hackers. |
| Protect your password. Change your passwords | | | | Keeping your online business secure from hacking |
| regularly. Never share password for sensitive | | | | is essential to gaining the trust of your customers |
| applications with anyone. Change it after web | | | | and retaining them. Hackers are getting smarter |
| designers or programmers finish their work. | | | | by the day. Do keep updated on latest techniques |
| Use proven service providers. For custom | | | | to avoid being caught unawares. |